Hi Dane,

Thanks for the chat. Three stories I'm proud of, from three different chapters. Plus the page they're sitting on.

— Jeppe

JetBlue, and the series it anchored

At Fivetran I built out a customer storytelling program from scratch, right as we were moving upmarket into the enterprise. JetBlue was the one we kept leading with. It earned that spot. A real enterprise data leader telling her own story, on camera. The other videos are available in the tabs to the right.

Read the full case study →

Customers tell better stories about your product than you do. Get them on camera and shut up.

Intel innovation, told in-feed

At Dentsu I led a video-first social program for Intel. We took real innovation stories across manufacturing, AI, and edge computing and built them as social-native content rather than repackaged ads. This was an early bet on social-native storytelling for B2B. Most brands were still treating social like a billboard. The space has moved a long way since. I'd love to get back to telling stories in-feed and push the boundaries of bite-sized B2B for OpenAI.

People are on social because they want to be on social. Tell the story there.

Why Mento, built solo

The Why Mento page on mento.co. I designed it, wrote it, and built it myself earlier this year. Up until recently, this kind of project would have taken weeks or months, with either an agency or an in-house team. Getting to launch it by myself changed how I think about what I can do.

See the live page →

The most exciting AI use case isn't speed. It's the work that used to be out of reach.

Built for Dane Vahey at OpenAI by Jeppe Christensen in a couple of hours.